Innovation and the Sharing Economy in Tourism | JSF Travel & Tourism School


Presented at AFMAT 4ème Conférence - MAY 4TH 2017 -  Author: Phd. Jaime Fluxá, Chairman at JSF Travel & Tourism School

Innovation and the Sharing Economy

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It is a fact that a person today in only one week receives as much information as a person was receiving in the XIII century in its whole life. This is a clear step forward related to the capacity for mankind to increase their intellectual dimension due to the importance of progress on innovation and new technologies with regards to information and communication. The rules of the game are indeed changing because of innovation facing encouraging disruptive scenarios, which no doubt will change the ways of living.

Concerning our industry, the Secretary General of OMT – Mr. Taleb Ribai  -said: “The IT and the social networking via internet have fully changed the rules of the game in our sector. It is being considered that already actually one into three travel clients are already booking via internet.” He also says that as much as the business sector understands and adapt themselves to these new ways, they will indeed survive. He also pointed out and important fact related to  internet that has opened the door to the relevant scenario of sharing tourism.

Fill The Gap of Superior Academics Education

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Our sector is being recognized today as the most relevant contributor to the GDP worldwide and as the worldwide largest employer but there is a relevant fact to be taken into account: there is an existing gap in high level superior education backing support which would balance this importance. We should fulfil this gap.

Innovation comes from talent and talent comes from efforts and academic commitment. It is a fact that the sector aims to address the transition from the current model, towards scenarios that must assume the importance of academic contributions. We must prioritise talent to reinforce the executive structures with scientific rigor in order to be able to challenge innovation of products and processes. The future of industry should be based on parameters that can be referenced and incorporate a minimum scientific rigor as it happens in other economic sectors.

JSF Foundation’s mission is to attract and nurture talent for the industry filling the existing gap in superior education with the aim of transforming our industry through education, ethical motivation, cooperation and commitment with a challenging formula bringing together the entrepreneurs and business men within the academic world.

The first Senior Executive Program (SEP) was held in partnership with IESE Business School in New York early February this year, the second SEP in Hong was held first week of April and will conclude in June in Palma de Mallorca. Our next challenge is focused on innovation in November in San Francisco / Silicon Valley in partnership with WHARTON School.

Learning / Globalization

2017-05-04 14.52.57.jpgIT irruption, connectivity and the new generations behaviour are behind the disruptive change in the academic learning and knowledge.

Learning becomes at present interactive and therefore collaborative which involves professors and students within the new educative / learning scenarios. Teachers will no longer be bringing content, but will drive the students to better understand and approach new ways which will basically turn into a specific new scenario which is the permanent virtual learning most appreciated and valued by employers. Today through a mobile app, on a train, one can learn a masterful class of an eminent professor at Stanford.

Soon the knowledge hub centres will face the challenge to prepare its students for jobs that still do not even exist, which will bring them to partner and identify what will be the future jobs. The World Economic Forum from Davos reported that 65% of the teenagers at school will have future Jobs that today do not even exist. It also states that education calls for a flexible model which will allow to adapt learning to the same pace IT evolves.

Specifically, the focus will be in driving efforts towards innovation and talent, which will drive us to excellency and commitment.

Sharing Economy / Tourism Alternative

The consequences of such type of tourism have been exaggerated. Thus taking decisions based on a wrong diagnosis may have consequences for the welfare of our society. This type of tourism has little influence on sustainability and saturation issues, house rent pricing, pricing of long term housing, etc.

It is a real fact that this type of tourism contributes to the welfare of those families who do not have professional links to the tourism sector, thus obtaining extra income which results mean distributing the wealth in a more social way and balancing its territorial influence, even more than the traditional model concentrated in hotels.

Basically, hotels are behind the model of selling all-inclusive packages which is positive for them since all expenses are made within the hotel. In the case of alternative tourism, restaurants, shopping, transport, retail, supermarkets, car hiring, etc, there are a lot more possibilities to grow than with the traditional model. The new sharing model is even contributing to extend the season durability which is one of the great weak points the tourism industry has.

Also, it is important to mention that this type of tourism mainly looks after connecting the traveller closer to the local culture that one visits far from looking for the traditional package excursions or the traditional way of doing tourism. This means that is not at all competing with the existing traditional hotel model and in any case it is fully complementary with the traditional tourism concept.

There is no doubt sharing tourism is a great step and contribution to mankind, travelling and learning in a deeper, closer, and friendlier approach, thus ensuring fraternity among cultures and countries.

The issue here is to properly regulate the rules but not fight against the concept.


JSF Travel & Tourism School, 17 May 2017

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